DIY Toolkit
Audit Your Google Ads.
Do It Yourself Toolkit
Audit Your Google Ads.
Do It Yourself Toolkit
Audit Your Google Ads.
Do It Yourself Toolkit
120+ diagnostic checks across 13 modules. Find exactly where your budget is leaking - without sharing account access with anyone.
120+ diagnostic checks across 13 modules. Find exactly where your budget is leaking - without sharing account access with anyone.
120+ diagnostic checks across 13 modules. Find exactly where your budget is leaking - without sharing account access with anyone.
✓ Instant Excel download
✓ 120+ audit checks
✓ Auto-scoring dashboard
✓ No account access needed
✓ Instant Excel download
✓ 120+ audit checks
✓ Auto-scoring dashboard
✓ No account access needed
DIY Audit Toolkit
$47 ̶$̶9̶7̶
One-time purchase · Delivered instantly via email
13 modules · 120+ audit checks
Auto-calculated health score out of 140 points
Critical / Warning / Healthy status per module
Surgeon's tips in every section
Full PMAX Deep-Dive included
Works in Excel and Google Sheets
Instant download · Reuse anytime
DIY Audit Toolkit
$47 ̶$̶9̶7̶
One-time purchase · Delivered instantly via email
13 modules · 120+ audit checks
Auto-calculated health score out of 140 points
Critical / Warning / Healthy status per module
Surgeon's tips in every section
Full PMAX Deep-Dive included
Works in Excel and Google Sheets
Instant download · Reuse anytime
⚡ Delivered immediately after payment
⚡ Delivered immediately after payment
20-40%
20-40%
20-40%
of budgets wasted on irrelevant searches in unmanaged accounts.
of budgets wasted on irrelevant searches in unmanaged accounts.
of budgets wasted on irrelevant searches in unmanaged accounts.
120+
120+
120+
individual diagnostic checks built from 20+ years of audit experience
individual diagnostic checks built from 20+ years of audit experience
individual diagnostic checks built from 20+ years of audit experience
13
13
13
audit modules covering every layer — from structure to PMAX
audit modules covering every layer — from structure to PMAX
audit modules covering every layer from structure to PMAX
$399
$399
$399
is what our professional audit costs - this toolkit shows you if you need one
is what our professional audit costs - this toolkit shows you if you need one
is what professional audit costs - this toolkit shows you if you need one
What's Inside
13 Diagnostic Modules
Built using the same methodology our veteran media buyers use on $399 professional audits.
Module 01
Module 01
Module 01
Account Architecture
Account Architecture
Account Architecture
Campaign separation, naming conventions, ad group structure, and brand isolation.
Campaign separation, naming conventions, ad group structure, and brand isolation.
Campaign separation, naming conventions, ad group structure, and brand isolation.
10 checks
Module 02
Module 02
Module 02
Campaign Settings
Campaign Settings
Campaign Settings
Location targeting, Display Network opt-outs, bidding strategy maturity, & timezones.
Location targeting, Display Network opt-outs, bidding strategy maturity, & timezones.
Location targeting, Display Network opt-outs, bidding strategy maturity, & timezones.
10 checks
Module 03
Module 03
Module 03
Keyword Strategy
Keyword Strategy
Keyword Strategy
Match type distribution, cannibalisation, Quality Score, and zero-conversion keywords.
Match type distribution, cannibalisation, Quality Score, and zero-conversion keywords.
Match type distribution, cannibalisation, Quality Score, and zero-conversion keywords.
15 checks
Module 04
Module 04
Module 04
Waste Extraction - Negatives
Waste Extraction - Negatives
Waste Extraction - Negatives
Account-level negative lists, shared list coverage, and cross-campaign conflict detection.
Account-level negative lists, shared list coverage, and cross-campaign conflict detection.
Account-level negative lists, shared list coverage, and cross-campaign conflict detection.
10 checks
Module 05
Module 05
Module 05
Search Term Leak Analysis
Search Term Leak Analysis
Search Term Leak Analysis
Bleed rate calculation, irrelevant query identification, and informational intent filtering.
Bleed rate calculation, irrelevant query identification, and informational intent filtering.
Bleed rate calculation, irrelevant query identification, and informational intent filtering.
10 checks
Module 06
Module 06
Module 06
Ad Copy & RSA Strength
Ad Copy & RSA Strength
Ad Copy & RSA Strength
RSA Ad Strength rating, pinning issues, USP presence, CTA clarity, and A/B testing.
RSA Ad Strength rating, pinning issues, USP presence, CTA clarity, and A/B testing.
RSA Ad Strength rating, pinning issues, USP presence, CTA clarity, and A/B testing.
15 checks
Module 07
Module 07
Module 07
Ad Extensions & Assets
Ad Extensions & Assets
Ad Extensions & Assets
Sitelink coverage, Callout quality, Call extensions, Image assets, and disapproval audit.
Sitelink coverage, Callout quality, Call extensions, Image assets, and disapproval audit.
Sitelink coverage, Callout quality, Call extensions, Image assets, and disapproval audit.
10 checks
Module 08
Module 08
Module 08
Landing Page Diagnostic
Landing Page Diagnostic
Landing Page Diagnostic
Page speed, message match, mobile UX, CTA clarity, and trust signal assessment.
Page speed, message match, mobile UX, CTA clarity, and trust signal assessment.
Page speed, message match, mobile UX, CTA clarity, and trust signal assessment.
10 checks
Module 09
Module 09
Module 09
Tracking Signal Health
Tracking Signal Health
Tracking Signal Health
Conversion tag verification, duplicate actions, attribution model, and enhanced conversions.
Conversion tag verification, duplicate actions, attribution model, and enhanced conversions.
15 checks
Module 10
Module 10
Module 10
Bidding & Budget Efficiency
Bidding & Budget Efficiency
Bidding & Budget Efficiency
Strategy maturity, budget-limited campaigns, IS Lost to Budget vs Rank, dayparting.
Strategy maturity, budget-limited campaigns, IS Lost to Budget vs Rank, dayparting.
Strategy maturity, budget-limited campaigns, IS Lost to Budget vs Rank, dayparting.
10 checks
Module 11
Module 11
Module 11
Audience & Signal Strategy
Audience & Signal Strategy
Audience & Signal Strategy
Remarketing lists, Customer Match, RLSA, demographic bid adjustments, and exclusions.
Remarketing lists, Customer Match, RLSA, demographic bid adjustments, and exclusions.
Remarketing lists, Customer Match, RLSA, demographic bid adjustments, and exclusions.
10 checks
Module 12
Module 12
Module 12
PMAX Deep-Dive
PMAX Deep-Dive
PMAX Deep-Dive
Asset Group themes, Search Themes, Audience Signals, brand exclusions, URL expansion.
Asset Group themes, Search Themes, Audience Signals, brand exclusions, URL expansion.
Asset Group themes, Search Themes, Audience Signals, brand exclusions, URL expansion.
10 checks
Module 13
Module 13
Module 13
Reporting & Optimisation
Reporting & Optimisation
Reporting & Optimisation
Change history review, auto-applied recommendations, script monitoring, cadence audit.
Change history review, auto-applied recommendations, script monitoring, cadence audit.
Change history review, auto-applied recommendations, script monitoring, cadence audit.
05 checks
How It Works
How It Works
From Download to Diagnosis in Four Steps.